Background

Hillary Lwala

SEO Copywriter || 3D Artist

About Me

Profile

If a job title had to be my best foot put forward, it would read 'SEO Copywriter.' It's the perfect summation of what I do every day: optimizing websites to rank higher on search engines and copy-editing content so humans are as entertained as they are informed while they read about you. I also work as an editor, elevating the copy and clarity of various digital assets like whitepapers, proposals, newsletters, and blogs, ensuring clarity, accuracy, and consistency. I've utilized a range of styles, from engaging fiction to precise technical documentation, consistently delivering high-quality, original content.

I am passionate about learning new things, exploring new perspectives, and expanding the scope of my value as a creative. Enter 3D Animation into my toolkit. I've spent the better part of the last year honing my understanding of the 3D world, with a specific focus on how brands can utilize it to communicate value proposition. I'd love to talk about it more but showing trumps telling. Check out my portfolio. I promise it's worth it!

Software Stack & Skills

Software Stack

  • Office Suite
  • Wordpress
  • SEMrush
  • Google Search Console
  • Google Analytics
  • Google ADs
  • Meta ADs
  • Blender
  • Photoshop
  • DaVinci Resolve
  • Adobe Premier Pro

Skills

  • Copywriting (UX, Web, Email, Social Media)
  • Content Strategy
  • Creative Writing
  • Technical Writing (Whitepapers/Case Studies)
  • Search Engine Optimization
  • Web Content Management (Wordpress & Next.js)
  • Product Visualization
  • Motion Graphics
  • Character Animation
  • Video Editing

Portfolio

SEO-Copywriting

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Explore web-optimized content, blog posts, and digital strategy samples designed to boost search visibility and user engagement.

Product Visualization

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Showcase of photoreal renders and product animations, built to bring physical and conceptual products to life in 3D.

Content Strategy

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Case studies and breakdowns of brand storytelling, campaign messaging, and end-to-end content planning that drives results.

Blog

Thoughts, tutorials, and updates on my creative journey.

Cover for Thank God for Programmers

Thank God for Programmers

Tech bros and girlies are arguably God's gift to the technically handicapped. I say this not with a grain of salt but with an Indian mom's healthy helping of spices. For one, I've never known techies to gate-keep information, and these last few weeks have been proof of that.